ALS Action Canada is an ALS patient-led charitable organization building a movement to ensure urgent, equitable access to promising therapies for Canadians living with ALS.

Mandate:
Redesign a responsive website for the OBNL that maintains the brand’s visual identity while creating a welcoming and user-friendly experience.

Key responsibilities:

• Designed a responsive website that enhances usability and accessibility.
• Improved functionality to create a more intuitive and user-friendly experience.
• Use Photoshop, Figma, and InVision to design and execute the project.

Design strategy:
The rebranding focused on giving the website a more human and inviting feel, ensuring that patients and their families were at the heart of the experience. This involved updating the photography style to reflect warmth and compassion, as well as introducing new sections with valuable information about the foundation’s mission and support services. Close collaboration with an independent development team ensured a seamless implementation of the design vision.