m0851 is a bold brand specializing in the manufacturing of high-end leather clothing and bags.

Mandate:
Design a responsive e-commerce website that aligns with the brand’s visual identity while ensuring a seamless, high-quality user experience. The goal is to create an intuitive, conversion-focused interface that enhances usability, engagement, and customer retention.

Key responsibilities:

• Analyze and understand client needs, business goals, and user expectations.
• Provide artistic direction to guide clients in transitioning their brand image to the web.
• Develop a responsive e-commerce website that maintains brand consistency.
• Oversee photographic direction to ensure high-quality visual assets and DNA.
• Utilize industry-standard tools such as Photoshop, Illustrator, Sketch, and InVision.
• Conduct usability testing and iterate designs based on user feedback.
• Collaborate with developers, marketers, and stakeholders to align design with business objectives

Design strategy:
For this retail and luxury minimalist apparel brand, the design strategy focused on translating the m0851 brand’s refined, understated aesthetic into a seamless digital experience. Working closely with the client team, the goal was to ensure the website and digital assets authentically reflected the brand’s DNA, maintaining its elegance, simplicity, and high-end appeal. The approach emphasized a clean, sophisticated layout with ample white space, premium typography, and carefully curated imagery to evoke a sense of exclusivity and timeless style. Navigation was streamlined to create an intuitive shopping experience, with a focus on high-quality visuals, subtle micro-interactions, and an effortless path to conversion. Accessibility, responsiveness, and performance optimization were also key priorities, ensuring a flawless user experience across all devices.