My UX process is rooted in a user-centered and iterative approach. I begin with research to understand user needs and business goals, using methods such as user interviews, data analysis, and benchmarking. I then define personas, jobs-to-be-done, and user journeys to clearly frame the problems to solve.

As a detail-oriented and strategic thinker, I move into the ideation and prototyping phase by creating wireframes and testable prototypes. I validate assumptions through user testing, analyze feedback, and iterate to continuously improve the experience. My goal is always to strike the right balance between aesthetics, functionality, and accessibility to create smooth, engaging, and meaningful experiences.

I am a problem-solver at heart, always striving to develop innovative solutions that push boundaries and challenge the status quo. My approach to creative thinking is deeply rooted in divergent thinking, where I leverage flexibility, fluency, and originality to explore a wide range of potential solutions. This allows me to consider different perspectives and find the most effective and original ways to address challenges.

My curiosity and desire to learn continuously expand my knowledge, enabling me to connect the dots between seemingly unrelated ideas. This ability to see patterns and relationships within complex systems allows me to identify potential impacts and consequences when even small changes are made. I am highly organized, ensuring that my creative process remains structured while still encouraging exploration and experimentation.

I value resilience and adaptability, knowing that creative thinking often requires the ability to pivot when necessary. Active listening and collaboration are fundamental to my approach—by engaging with stakeholders and team members, I ensure that all voices are heard and incorporated into the process, creating solutions that are not only innovative but also practical and aligned with the needs of the team and clients.

I have developed a wide range of multidisciplinary and cross-functional skills that allow me to approach each project with a global and strategic vision. My expertise spans various fields, combining creativity, analysis, and technology to deliver tailored and innovative solutions:

• AI: Knowledge in the AI landscape.
• Data Analytics: Leveraging insights to enhance user experiences and measure marketing analytics.
• Design Strategy: Aligning UX with business goals for measurable success.
• KPIs Dashboard: Defining strategic objectives, setting KPIs, and developing dashboards.
• Leadership: Mentoring, guiding, and collaborating with cross-functional teams.
• Marketing Strategy: Elevating brand experiences through smart experience and strategy.
• Project Management: Experimenting with different types of management.
• UI Design: Crafting intuitive and visually compelling interfaces.
• User Experience: Implementing successful UX strategies while keeping the user at the center of every decision.
• Web Development: Bridging design and functionality for seamless execution and fluid collaboration with dev teammates.