Mobilia

Mobilia offers an exceptional range of high-end modern furniture.

Mandate:
Design a visually compelling and responsive transactional website for Mobilia, enhancing the digital experience without compromising the brand’s identity. Create an omnichannel experience that humanizes the online journey while building trust with customers. The goal is to highlight Mobilia's world-class offerings and deliver an engaging, high-quality user experience that resonates with both existing and new customers.

Key responsibilities:

  • Understand the creative needs and goals of clients, translating them into effective design solutions.
  • Artistically guide clients in translating their offline brand image into a cohesive digital presence.
  • Design a responsive, user-friendly e-commerce website optimized for seamless navigation and transactions.
  • Develop functional mockups, site maps, personas, and customer journeys to define the user experience.
  • Conduct user testing and implement quality control processes to ensure a flawless final product.
  • Utilize tools such as Photoshop, Illustrator, Figma, and InVision to create high-fidelity designs and prototypes.
  • Foster trust with clients throughout the design process, ensuring their vision is brought to life.

Design strategy:
Mobilia’s digital presence is designed to extend its brand DNA into the omnichannel world. The website is concepted around the brand's core values, creating a captivating visual experience that mirrors the elegance of its physical stores. By digitizing the in-store experience, we enhance the customer journey focusing on the end-to-end experience rather than just isolated touchpoints. The goal is to create a seamless, intuitive path from discovery to purchase, offering a premium, consistent experience across all channels.

Mobilia case study:
Explore how we transformed Mobilia's digital presence, seamlessly blending their iconic brand with a dynamic, omnichannel experience.
Take a look on the case >

Technology: Adobe Commerce - Magento 2
Tasks/Role: UI/UX - Web Design – Art Direction
PM methodology: Scrum Agility
Website: www.mobilia.ca