Elevating a unified brand experience across 19 countries

Description

As part of Valtech’s Global Marketing Team, I led the design of strategic brand communications and marketing assets deployed across 19 countries. Combining design craftsmanship with strategic partnership, I built cohesive, scalable visuals for digital campaigns, partner content, executive presentations, and case studies, all aligned with cross-market brand strategy. My approach blended systemized design thinking, agile collaboration, and deep brand understanding.

Social medias

I collaborated with social media specialists to craft visually bold, audience-specific content for LinkedIn and Instagram, balancing a consistent global brand voice with localized nuances across sectors like retail, healthcare, and mobility. Deliverables included dynamic layouts, editorial storytelling, people-focused visuals, and graphic animations. This work helped drive engagement and reinforced Valtech’s position as an innovative thought leader.

Executive pitches

For high-stakes business development, I created polished, sector-specific visuals aligned with audience expectations and brand tone. My strategic and design input helped sales and consulting teams deliver clear, professional, and persuasive presentations, directly supporting pipeline growth.

Case Studies and Whitepapers

Partnering cross-functionally with marketing leads and subject experts, I co-developed case studies and whitepapers frameworks. These showcased Valtech’s impact across luxury, CPG, manufacturing, and technology sectors using strong narratives and flexible formats for digital and live presentations.

Whitepaper: Experience-Led Growth

Whitepaper: Design Thinking Process

Whitepaper: Digital Commerce Launchpad

Design system

As a key member of the Global Design Team, I maintained and grew Valtech’s custom Figma design system to support marketing across 19 countries. This living system included reusable components, defined variants, responsive behaviors, and brand-aligned templates.

Key contributions:

• Developed flexible design tokens, layouts, and component libraries for marketing needs.
  
• Documented usage guidelines to foster cross-team adoption and scalability.
  
• Partnered with designers to evolve the system alongside business growth.
  

The system significantly accelerated production, empowered non-designers with ready-to-use templates, and ensured consistent branding across North America, Europe, and APAC.

Presentation design

I translated complex content into compelling, scalable presentations for events, thought leadership, and internal showcases. From executive keynotes to global templates, I emphasized storytelling, visual hierarchy, and clarity, ensuring messages were impactful across languages and regions.

Partner events & booth Ddesign

I led the design of booths, environmental graphics, and promotional materials for high-profile industry events including Adobe Summit, Shoptalk, Dreamforce, NRF Retail, C2 Montréal, CommerceNext, etc. Working closely with event managers, partners, and internal stakeholders, I translated Valtech’s brand identity into immersive physical experiences that resonated with target audiences.

Team & workflow

Our team acted as Valtech’s creative engine, supporting internal marketing, business units, clients, and partners globally. Operating via Kanban and Jira for agile project management, we maintained an iterative, responsive workflow across time zones.

Impact highlights

• Delivered branded content and marketing collateral supporting Valtech’s presence in 19 markets
  
• Boosted collaboration efficiency and brand consistency with a reusable Figma design system
  
• Increased campaign and social media engagement through bold, human-centered visuals
  
• Enabled business development success with pitch decks, whitepapers, and case studies securing new partnerships