Birks is one of the most prestigious jewelry houses in Canada and has been offering a selection of unique, unconditionally beautiful, and meaningful jewelry for every life occasion since 1879.

Mandate:
Design a transactional and responsive website that respects the brand's visual identity. Create a high-quality user experience and provide a visual presentation that matches the brand's prestige.

Key responsibilities:

• Collaborate with clients to define their vision, business goals, and brand identity for the website.
• Lead the artistic direction in translating the brand’s image into an engaging online experience that aligns with its offline presence.
• Create an intuitive, functional, and visually appealing e-commerce platform optimized for all devices.
• Develop wireframes, prototypes, and high-fidelity mockups that reflect user journey and brand identity.

Design strategy:
The design strategy for the Birks website redesign centers around creating an immersive, seamless, and visually impactful experience that highlights the brand's luxury and heritage. At the core of this strategy is a commitment to marrying functionality with aesthetics—ensuring that every element serves both the user and the brand’s prestige.